Brand vision
We pride ourselves not to be only the Wind of Solutions to improve the world’s living quality, but the Wind that always move forward to overcome more life dilemmas in order to provide more joyous living for all.
BRAND VALUE
Together, these values form the cornerstone of Hatari. We embrace the wind of change, harnessing innovation with determination and responsibility. Redefining comfort and sustainability, our electric fans are not just products; they are a breeze of proactive excellence. Join us in the journey, as we harness the wind of change for a cooler, brighter tomorrow.
PROACTIVE
approach to innovation: anticipating your comfort needs and staying ahead of the curve. We consistently deliver energy-efficient, smart, and stylish fans in order to embraces your future of comfort.
DETERMINE
to set new standards: Our dedication to customer satisfaction ensures that your cooling experience is unmatched, while our partnerships are built on trust, collaboration, and shared success.
RESPONSIBLE
at our core: Responsibility extends beyond our products to embrace people and community. Our responsibility transcends cooling solutions; it encompasses community engagement, supporting local initiatives, and creating a meaningful difference.
Hatari Story
Since 1990, Hatari has evolved alongside Thai homes. From our first fan to becoming the nation’s leader in air circulation, we remain steadfast in our growth through every generation.
2020
2021
2022
2023
2024
Smart Comfort
Hatari embraced intuitive controls and refined air-flow profiles, giving every room a tailored breeze with the simplicity our customers expect.
Wind Design DNA
Form
We redefine the fan with a modern, powerful silhouette that balances Sturdy Elegance and Softened Geometry. Every curve, from the blades to the buttons, is designed with a Sculpted Purpose to complement any modern living space
Detail
Honest Construction sits at our core, blending seamless engineering with design to create joy in every use. We maximize Powerful Potential by using innovation to deliver the superior airflow and reliability our technology is known for
CMF
Through Lively Precision and Calm Precision, we treat every material and finish as a piece of art. Our palette is built on Precise Utility, ensuring every texture and shade harmonizes perfectly with its environment
Interaction
We offer Delightful Reassurance through an intuitive interface and consistent performance. Every touchpoint is crafted to serve the modern lifestyle and evolving needs of every generation
Form
We redefine the fan with a modern, powerful silhouette that balances Sturdy Elegance and Softened Geometry. Every curve, from the blades to the buttons, is designed with a Sculpted Purpose to complement any modern living space
Detail
Honest Construction sits at our core, blending seamless engineering with design to create joy in every use. We maximize Powerful Potential by using innovation to deliver the superior airflow and reliability our technology is known for
CMF
Through Lively Precision and Calm Precision, we treat every material and finish as a piece of art. Our palette is built on Precise Utility, ensuring every texture and shade harmonizes perfectly with its environment
Interaction
We offer Delightful Reassurance through an intuitive interface and consistent performance. Every touchpoint is crafted to serve the modern lifestyle and evolving needs of every generation
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